A little more about me
My background in physical product and graphic design shaped the way I think about form, function, and the reasoning behind every design decision. Over the years, I’ve worked on a variety of projects. from consumer-facing apps to internal tools and admin platforms, always ensuring that usability, scalability, and business goals go hand in hand. I’ve designed tools that bring structure to complex ecosystems with multiple stakeholders, keeping interfaces clean, intuitive, and easy to navigate.
I enjoy being part of the bigger picture - connecting design with strategy, and making sure every decision serves a real purpose. Whether it’s simplifying dense information, refining workflows, or improving usability, my focus is always on creating experiences that feel effortless and truly work for the people using them.
EXPERIENCES
Zicasso is a luxury travel company dedicated to connecting travelers with the world's top travel specialists.
At Zicasso I worked on designing distinct platforms for partners, internal teams, and travelers, while also collaborating with the marketing team to redesign the public website, aligning it with the new brand identity. My responsibilities includes facilitating user tests, reviewing workflows and working closely with engineering teams and stakeholders to ensure design feasibility and alignment with business goals.
grupoQ is a hub for educational and tech-focused businesses, created after the acquisition of Qconcursos by YDUQS (owner of Estácio, Ibmec, and other institutions).
At grupoQ I led the end-to-end development of a white-label app for online courses, successfully adopted by renamed institutions like Ibmec and Estácio. I conducted usability testing and benchmark research using tools like Google Forms and Hotjar for validation. Additionally, I managed a design system in Figma, ensuring consistency and scalability across projects.
At Qconcursos I focused on translating complex information into clear, user-friendly mobile designs, enhancing content accessibility without clutter. I led the development of the second version of the app, which contributed to a rise in ratings from 4.4 to 4.8 stars on both Google Play and the App Store. My responsibilities included conducting usability testing, user interviews, and research, using tools like Google Forms and Hotjar for validation.
There I worked on printed and digital materials for exhibitions at the Sala de Cultura Leila Diniz, collaborating with artists to enhance the exhibition experience. I delivered end-to-end design solutions, ensuring high-quality execution across formats and alignment with the artistic vision, while focusing on audience engagement and consistency.
EDUCATION
Google Analytics
Skillshop Google, 2024
Product Research Intensive
Mergo UX, 2022
Industrial Design
Universidade Federal Fluminense, 2018 - 2022
ID Class e Forma
Marcelo Kimura, 2020
Art & Ideas
Museum of Modern Art, 2020
